Altruism – selflessly helping someone, with no reward, the performance of prosocial actions without expectation of benefit for oneself. Pro-social behaviour – any behaviour that is intended to benefit others Altruistic motivation – do it to help the other person Egoistic motivation – do it to make yourself feel good Intrinsic reward – being made to feel good as reward, involves engaging in a behaviour because it is personally rewarding. Extrinsic reward – receiving material reward. Occurs when we are motivated to perform a behaviour or engage in an activity to get a reward or avoid punishment.
Prosocial Behaviour
Any behaviour benefiting others
Can be selfish
Definitely exists
Private and public knowledge of deed
Can have egotistic or altruistic motivation
Can include intrinsic or extrinsic reward for self
Both
Helping and benefiting others
Altruism
Any behaviour benefiting others without self-gain
Must be selfless
Existence is debatable
Just private knowledge of deed
Must have only altruistic motivation
No intrinsic or extrinsic reward for self
Supporting studies: Batson et al. (1981) Whiting & Whiting (1975)