NORM: set of rules based on socially and culturally shared beliefs of how an individual should behave
BEHAVIOURISM: the theory that human and animal behaviour can be explained in terms of conditioning, without appeal to thoughts or feelings, and that psychological disorders are best treated by altering behaviour patterns.
Classical conditioning: Watson and Rayner – learning via association Operant conditioning: Skinner – learning via reward/punishment Social Learning Theory – Bandura – learning via observation
SLT 5 KEY ELEMENTS:
Model
Identification
Observation
Vicarious learning
Imitation
4 conditions to model behaviour:
attention
retention
reproduction
motivation
Supporting study: Bandura, Ross & Ross (1961) Gergely et al. (2002)